MES: Coach to Transform

In our fast-paced world, the temptation to offer solutions and give advice is strong. Clients want answers, certainty, and relief.

This is even more true for career, job search, and interview coaches, as clients come to us looking for expertise.

The challenge? If it was truly expertise that would solve their problem, it would be solved. From reading articles to asking ChatGPT or any of the new AI "coaches" on the market, advice is everywhere.

How do we differentiate ourselves from the rising sea of free advice and AI?

Resist the urge to give advice and rely on the transformational, uniquely human skill of coaching.

First, we must believe that the role of a career coach goes beyond simply offering advice; it's about unlocking a client's potential and guiding them toward their own solutions.

That true empowerment lies in helping clients discover their own answers.

Then we can promote those outcomes, attract more clients or students into our programs, and carve out a space in the market.

But first we have to build our skills, our confidence, and our language to position ourselves as the guide instead of the expert.

In this specialized workshop, we delve into the intricacies of coaching within the realm of career development, from exploration and decision-making to job searching, interviewing, and salary negotiation.

Get access to the live session and the video recording and handout so you can view it whenever you wish as often as you wish!

We'll delve deep into the transformative approach of coaching, challenging the conventional "advice-giving" mindset. You'll walk away specific strategies to move from advising to coaching in key areas of career work:

Redefining the Career Coach's Role: Understand the subtle power dynamics in career coaching and why shifting from an advice-giver to a coach can lead to more sustainable client outcomes.

Coaching Through Career Exploration: Techniques to facilitate self-discovery, assisting clients in identifying their passions, strengths, and values without imposing any preconceived notions.

Job Search Strategy Coaching: Explore methods to empower clients to develop and execute their job search strategies, focusing on their individualized goals and market realities.

Interviewing Dynamics: Gain insight into coaching clients on presenting their best selves in interviews, emphasizing the importance of authenticity and self-awareness.

Mastering Salary Negotiation: Equip yourself with tools to coach clients on effective negotiation tactics that go beyond the numbers, addressing value, self-worth, and broader compensation packages.

Refreshed Commitment to Active Listening: Enhance your engagement in conversations to detect underlying messages and understand emotions, leading to a deeper connection and more meaningful interactions.

Tools to Guide Clients in Overcoming Barriers: Address common misconceptions about coaching, and discover strategies to manage resistance, both from oneself and from those being coached.

Experience in Practical Applications: Engage in role-plays and real-life scenarios to practice and refine your coaching skills. Receive feedback from peers and facilitators to hone your technique.

Who Should Attend? This workshop is tailor-made for career coaches, counselors, HR professionals, and anyone assisting individuals in navigating their career paths.

If you aspire to transition from a traditional career advisor to an empowering career coach, this workshop is your gateway.

Join us to reconnect with your transformative power as a coach in the career space. Leave with specialized techniques to empower clients so they can steer their career journey with confidence and self-awareness.

About the Presenter

Marie Zimenoff knows career services have the power to change lives. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in Human Resource Studies and Career & Counseling Development.

In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy she trains career professionals around the globe in resume writing, career coaching, and business development.

She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.

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MES: Coach to Transform$45